Our Values

Our Values:



    The inspiration for Challenged Youth Sports came in 1990 from a small girl watching her brother’s Little League game from her wheelchair. Paul Hooker, president and owner of SFERRA, was president of the local Little League at the time, and when he asked her how she was doing, her response was, “This stinks.”

    Her two-word answer generated a movement that became Challenged Youth Sports, a recreational sports program for children with disabilities. Hooker started with a baseball program, and the program now includes baseball, soccer, basketball, golf, flag football and tennis. Children from 20 cities and towns throughout Central New Jersey participate.

    In 2000, Challenged Youth Sports received a letter from a group of fourth-graders asking for a playground that would be fully accessible for children of all abilities. This request inspired collaborative construction efforts that culminated in 2004, when New Jersey opened its first playground accessible to all children. A second playground was constructed in 2009.

    Paul’s long-term dedication to this cause has enriched the lives of many children and their families.

    Challenged Youth Sports believes in positive learning experiences for all children through recreational sports. It is recognized as a 501(c)3 non-profit organization. The website is www.challengedyouthsports.org


    SFERRA is especially proud to support our men and women with serious injuries who have returned from the conflicts in Afghanistan and Iraq.

    SFERRA supplies patients at Brook Army Medical Center (BAMC) at Fort Sam Houston in San Antonio, Texas with a patriotically embroidered canvas bag that contains a beautiful cotton robe and a pair of slippers. Based on need, BAMC receives 10 to 15 new patients (on a rotating basis) every month; SFERRA supplies monthly shipments of 15 bundles to BAMC. This program began in September 2010.

    SFERRA proudly sponsored and participated in a March 28, 2011 event at Fort Bragg North Carolina, the Women’s History Month Salute to Female Wounded Warriors. The need was identified by the Department of Social Work through conversations with female wounded warriors to feel “like normal women” again. SFERRA supplied 160 embroidered canvas bags that contained a patriotically embroidered cotton robe, a pair of slippers and a beautiful cotton throw.

    Future programs will include sheet sets, blankets and towel bundles - SFERRA will be supplying a patriotically embroidered canvas duffle bag that contains a set of sheets, Twin, Queen or King, one bed blanket and one set of towels. Pillow cases and towels are embroidered with a patriotic logo. These items will be supplied to the families who are residing on base during the recovery of their wounded family member. The initial program will launch in the Fall of 2011 at BAMC and will then be rolled out by mid 2012 to a new facility currently under construction on Fort Bragg NC.



    At SFERRA, we celebrate life. And we do what we can to support organizations that are working to save lives. That’s why we support Susan G. Komen for the Cure, the global leader of the breast cancer movement. As the world’s largest source of nonprofit funds dedicated to the fight against breast cancer, this organization has invested more than $1.9 billion since its inception in 1982. It’s also the world’s largest grassroots network of breast cancer survivors and activists–essentially millions working together for quality care, empowered people, well-funded research and awareness.

    SFERRA contributes to several of Komen’s charitable events throughout the greater New York City area to help support their mission. We also donate a plush throw with an embroidered Komen logo to breast cancer survivors in the program... to honor and show compassion for their successful battle with the disease.

    For more information about Susan G. Komen for the Cure, visit www.komen.org.