There are three (3) categories of information that may be collected: Personal Information, Descriptive Information, and User Information.
“Personal information” includes any identifying information as supplied by you (such as name, home address, email address, phone number). This information may be collected when:
Providing us with information about yourself is voluntary, and you can withhold personal information if you so choose, however you may not be able to take advantage of all services or site features. Your personal information is never sold to third parties.
“Descriptive Information” includes any information as supplied by you regarding personal tastes, preferences, general demographics, purchasing habits or other non-identifying information. This information may be collected when:
“User Information” includes any non-identifying information such as Internet Protocol [IP] address, device identifiers, browser information, clickstream data, or the site from which you came. This information is largely anonymous in the sense that it does not include personally identifiable information such as name or address. However, this information may be associated with Personal and/or Descriptive information, if you provide it. This information may be collected when:
These three (3) pools of information, collectively your “Personal Identifying Information”, may be combined to create a comprehensive customer profile for the purpose of internal marketing research. The collected information assists us in fine-tuning future marketing efforts and optimized the website experience. We may contact a visitor who responded to a survey for more information, but only if that visitor has granted permission to be contacted.
Personal, Descriptive, and User Information is used solely for the following reasons:
You may opt-out of the collection and use of information for ad targeting. To learn more about opting out of information collection and ad targeting, visit http://www.aboutads.info/choices.
We may share contact information and other data with business controlling, controlled by, or under common control with SFERRA Fine Linens, LLC.
We also reserve the right to disclose, share, or transfer all or a portion of our business assets in the event of a Sale, Acquisition, Merger, or other reorganization. In this event, your personal information may be included as a portion of our business assets. Following such a sale or transfer, you may contact the presiding entity with which your information has been shared in order to manage preferences or to remove your information from record.
Cookies are pieces of information that are stored by your browser on your computer's hard drive. The User Information collected by cookies may be used to track through what link you entered our website, the number of pages viewed and time spent per page, and other navigational information. Cookies may also be used to track products added to the cart, and may save provided account and cart information in the event of a disrupted session which may have resulted in an abandoned cart. The information is saved for you convenience and is meant to deliver a personalized shopping experience.
By using our website, cookies may be placed to track items that you have viewed or added to cart. This information may be shared with a third-party service provider to deliver tailored display and banner advertising to you on other, non-affiliated websites. These third-party services provide additional information to us in regard to our display and banner ads which we use to improve and gauge the effectiveness of our online advertising.
We currently employ third-party service providers to deliver display and banner ads or links on our behalf, throughout the internet. Our service providers use cookie and pixel technologies to deliver tailored advertising based on your engagement with our website. You may click the preference icon that may appear on some of our display or banner ads to hide future advertisements. You may manage your third-party advertising preferences by clicking HERE. Note that our systems—nor those of our service providers—may not recognize “Do Not Track” headers from some or all browsers.
SFERRA welcomes your engagement via our Social Media channels such as Facebook, Twitter, Pinterest, LinkedIn, and Instagram. We invite you to share your décor inspiration, SFERRA purchases, and/or introduce friends to the SFERRA brand. Please be advised that anything shared on each respective Social Media channel is subject to their individual privacy policies.
If you opt to subscribe to SFERRA email communications, or make a purchase through our website, you may receive SFERRA emails. To stop future delivery of such emails and to remove your email address from our mailing list, simply click on the “unsubscribe” link found at the bottom of every SFERRA commercial email. You may also request to be removed by clicking here. Please note: opting out of commercial SFERRA emails will not remove you from receiving operational or transactional emails related to your SFERRA online purchase (including order confirmation, and order shipping communications).
To update the information saved under My Account, log into your SFERRA web account and save your updated information.
SFERRA does not knowingly collect, maintain, or request information provided by children under the age of 13. Users under the age of 13 are asked to not provide any information on our site. If we do become aware of an individual under the age of 13 who has submitted information to SFERRA for any reason without written parental consent, we will make every reasonable effort to delete that information from all records.
Among our top priorities is keeping your Personal Information secure. We use Secure Sockets Layer (SSL) technology, which provides the highest level of security currently available for secure transactions, to encrypt all of your Personal Information before it is transmitted to us.
To ensure your information is being encrypted and sent under a secure network, check the unbroken key icon or closed lock icon that should appear at the bottom of your internet browser's window (depending on what browser you use), or note that the URL address has changed from http:// to https://; these are indications that a secure server connection is being used. Unfortunately, no security are perfect and no data transmission can be protected against unauthorized access, hacking, data loss, or other breaches, so we cannot guarantee or warrant security of any information you choose to provide at your own risk.
Should you fail to connect to our secure server, please call us at 1-877-336-2003. We will be happy to process your order over the phone.
Additionally, access to your Personal Information is provided only to our employees and agents who have a need to know such information for the purpose of fulfilling your order and offering our high level of customer service. The computers that store your Personal Information are located in a separate facility which employs the latest in firewall and security technology.