Revision effective and last updated on January 1, 2020.
Welcome to SFERRA.com. As a valued customer, SFERRA Fine Linens, LLC (“Sferra,” “we,” “us,” “our”) respects your security concerns and is committed to protecting your privacy. This Privacy Notice describes what personal data is collected, how the information is used, to whom it is disclosed, and the measures taken to safeguard it. This Privacy Notice applies to the personal data collected through our website, third party sources, and our communications with you (collectively, the “Services”).
If you do not agree to the uses and disclosures of information described in this Privacy Notice, you may be able to exercise certain privacy rights described herein, or you can choose not use our Services. If you are not comfortable shopping online, contact a member of customer service at 1-877-336-2033 to place your order.
We collect a variety of personal data from and about you through the Services, including:
Information You Provide Directly to Us. We collect personal data from you when you provide it directly to us, such as:
We may collect information directly from you when you engage in any of the following:
Information Collected Automatically. When you browse or use the Services, we may collect other personal data through commonly-used logging and analytics tools, including Google Analytics, that collect information about your browser, your device, the network used to access the Services, and information about your use of the Services (such as how you navigate and move around the Services).
We also use certain technologies on the Services, including cookies and pixel tags, that allow us, our service providers, and other third parties to store information locally on your device, identify your device, track your interactions with other sites, and track activity over time and across websites. We also partner with third-party advertising companies. Advertisers sometimes include their own web beacons, cookies or pixels (or those of their other advertising partners) within their advertisements enabling them to set and read their own cookies. These third parties may place cookies on your computer and collect data about your online activities across websites or online services.
Information collected automatically includes the software and hardware attributes of the device and browser you use to access the Services, unique device ID information, regional and language settings, performance data about the Services, network provider, clickstream data, information about the website from which you came, and IP address (a number assigned to your device when you use the Internet). In addition, information is collected automatically in the form of log files and third-party analytics that record website activity. For example, log file entries and analytics data are generated every time you visit a particular page on our website, and track the dates and times that you use the Services, the pages you visit, the amount of time spent on specific pages, and other similar usage information, and general data (including the name of the web page from which you entered our website).
Please see the “YOUR CHOICES” section of this Privacy Notice for more information about how you can opt out of, limit, or prevent certain web tracking technologies and/or advertising providers from collecting information about you.
Information Obtained from Third Party Sources. We receive personal data from third parties that we have engaged to provide services to us, including website chat providers, as well as from third parties that provide web analytics and usage information to us such as Google Analytics.
These third-party sources may include:
In addition, if you choose to interact with us or our partners on social media by posting to our pages, tagging us (or using certain hashtags or other identifiers) in posts, or participating in activities, we may collect certain information from the social media account you use to interact with us, including the name associated with the account, the account handle, recent activity, the content of any posts in which we are tagged, and other information that may be contained on your social media profile to allow us to respond to the posts and understand and engage with our audience. We may also collect data that is not identifiable to you or otherwise associated with you, such as aggregated data, and is not personal data. This data is not subject to this notice unless it is stored or otherwise associated with your personal data.
As a general matter, we collect, use, disclose, and store your information to provide you the Services when we have an appropriate legal basis. We may use the information we collect from you for the following purposes.
Sharing of Personal Data. Some of the above processing may involve sharing collected personal data with third parties, including service providers, affiliates, and other partners as described below.
We may share personal data with third parties when you direct us to do so or as otherwise necessary to address your requests;
We maintain safeguards intended to promote the security of our systems and protect the confidentiality, integrity, availability, and resilience of personal data. Those safeguards may include encryption of personal data where we deem appropriate, and taking steps to ensure personal data is backed up and remains available in the event of a security incident.
However, no method of safeguarding information is completely secure. While we use measures designed to protect personal data, we cannot guarantee that our safeguards will be effective or sufficient. In addition, you should be aware that Internet data transmission is not always secure, and we cannot warrant that information you transmit utilizing the Services is or will be secure.
We retain personal data for as long as necessary to carry out the processing activities described above, including but not limited to providing the Services or content, products, or other services we make available through the Services, compliance with applicable laws, regulations, rules and requests of relevant law enforcement and/or other governmental agencies, and protecting our and our business partners’ and customers’ rights, property, or safety, and the rights, property, and safety of our users and other third parties.
You have choices about certain information we collect, how we communicate with you, and how we process certain personal data. When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide any aspect of our Services, you may not be able to use those Services.
We currently employ third-party service providers to deliver display and banner ads or links on our behalf, throughout the internet. Our service providers use cookie and pixel technologies to deliver tailored advertising based on your engagement with our website. You may click the preference icon that may appear on some of our display or banner ads to hide future advertisements. You may manage your third-party advertising preferences by clicking HERE.
Communications Opt-Out. You may opt out of receiving marketing or other communications from us at any time through a given communications channel (such as email or telephone) by following the opt-out link or other unsubscribe instructions provided in any email message received, by contacting us as provided in the CONTACT INFORMATION AND ASSISTANCE section at the end of this Privacy Notice, or by informing our customer service representatives of your desire to opt out. If you wish to opt out by sending us an email to the address provided below, please include “Opt-Out” in the email’s subject line and include your name and the email address you used to sign up for communications in the body of the email. Note that if you do business with us in the future, you may not, subject to applicable law, opt out of certain automated notifications, such as order or subscription confirmations, based on business transactions (e.g. e-commerce).
Location Information. If you want to limit or prevent our ability to receive location information from you, you can deny or remove the permission for certain Services to access location information or deactivate location services on your device. Please refer to your device manufacturer or operating system instructions for instructions on how to do this.
Do Not Track. We use analytics systems and providers and participate in ad networks that process personal data about your online activities over time and across third-party websites or online services, and these systems and providers may provide some of this information to us. Note that our service providers may not recognize “Do Not Track” headers from some or all browsers.
Our Privacy Notice also includes information about other practices with respect to personal data, including:
Collection of Personal Data from Children. We do not direct our Services toward children under the age of 13. We also do not intentionally collect, maintain, or request information provided by children under the age of 13. If you are the parent or guardian of a child under the age of 13 and you believe we have inadvertently received information about that child, please contact us as described in the CONTACT INFORMATION AND ASSISTANCE section at the end of this Privacy Notice for assistance.
Third-Party Websites and Services. As a convenience, we may reference or provide links to third-party websites and services, including those of unaffiliated third parties, our affiliates, service providers, and third parties with which we do business. When you access these third-party services, you leave our Services, and we are not responsible for, and do not control, the content, security, or privacy practices employed by any third-party websites and services. You access these third-party services at your own risk This Privacy Notice does not apply to any third-party services; please refer to the Privacy Notices or policies for such third-party services for information about how they collect, use, and process personal data.
International Transfers. Your personal data will be stored and processed in your region, in the United States, and in any other country where SFERRA or its affiliates, subsidiaries, or service providers operate. Typically, the primary storage location is in the customer’s region or in the United States, often with a backup to a data center in another region. By your use of the Services you acknowledge that we will transfer your data to, and store your personal data in, jurisdictions which may have different data protection rules than in your country, and personal data may become accessible as permitted by law in those territories, including to law enforcement and/or national security authorities in those territories.
When we transfer personal data subject to the General Data Protection Regulation to entities located outside the European Union, we will rely on a legal framework that provides appropriate safeguards, which could include the standard contractual clauses, binding corporate rules, or frameworks deemed adequate by the European Commission.
We reserve the right, in our sole discretion, to modify, update, remove, or otherwise change our Privacy Notice at any time and without prior notice in order to reflect changes regarding our information practices. This Privacy Notice replaces any previous disclosures we may have provided to you about our information practices. We will notify you of an updated Privacy Notice by posting the changes on our website with the updated effective date.
If you are located in the European Union, you may have rights in respect of their personal data. These rights may include, depending on the circumstances surrounding the processing of personal data:
You may exercise these rights, to the extent they apply, by contacting us as provided at the end of this Privacy Notice, or by following instructions provided in this Privacy Notice or in communications sent to you. Please be prepared to provide reasonable information to identify yourself and authenticate your requests.
This section of the Privacy Notice applies solely to consumers who reside in the State of California (“consumers” or “you”), and generally to the personal data of a particular consumer or household (“California Personal Data”). Provided, however, that California Personal Data does not include, and this section of the Privacy Notice does not apply to, information excluded from or otherwise not regulated by the California Consumer Privacy Act of 2018.
California Personal Data We Collect. We have collected the following categories of California Personal Data regarding consumers within the last 12 months:
Sources of California Personal Data. We may obtain the categories of California Personal Data that we collect as indicated above from the following categories of sources.
Use of California Personal Data. We may use the categories of California Personal Data that we collect, as described above, for one or more of the business purposes and commercial purposes described in the How Do We Process Personal Data? section above.
Sharing California Personal Data. We may disclose the categories of California Personal Data that we collect as indicated above to the categories of third parties described in the How Do We Process Personal Data? section above. In the preceding 12 months, we may have disclosed categories of California Personal Data that we collected, as described above, for a business purpose.
We do not directly exchange California Personal Data for financial remuneration, such as monetary compensation. However, under the CCPA, a “sale” of California Personal Data is now defined in a manner that includes disclosures in exchange for anything of value, such as other information. Applying that definition of “sale,” in the preceding twelve months we may have sold the California Personal Data categories described below:
In the preceding 12 months, we may have sold these categories of California Personal Data to the categories of third parties described in the How Do We Process Personal Data? section above.
California Personal Data Rights and Choices. The CCPA provides consumers with specific rights regarding their California Personal Data. The below sections describe the rights you may have and explains how to exercise those rights.
Direct Marketing Disclosure Request Right. California residents who have an established business relationship with us may request information regarding third parties, if any, to whom we may have disclosed personal information (as defined by Cal. Civ. Code. § 1798.83(e)(7)) for the direct marketing purposes of those third parties during the preceding calendar year. Requests may be made only once per year per person. To submit a request, send an email or letter to the addresses provided in the Contact Information and Assistance section at the end of this Privacy Notice.
Opting Out of Sales of California Personal Data. You have the right to direct us to not sell your California Personal Data.
To exercise the right to opt-out, you or the authorized agent registered with the California Secretary of State that you authorize to act on your behalf may submit a request to us by visiting the following link: Do Not Sell My Personal Information.
Access to Specific Information and Data Portability Rights. You have the right to request that we disclose certain information to you about our sale, collection, use, and disclosure of your California Personal Data over the past 12 months. If we receive and confirm a verifiable consumer request from you pursuant to the Exercising Access, Data Portability, and Deletion Rights section below, we will disclose one or all of the following depending on the scope of the request:
Deletion Request Rights. Subject to certain exceptions, you have the right to request that we delete the California Personal Data that we collected about you. Once we receive and confirm your verifiable consumer request, we will delete your California Personal Data from our records, unless an exception applies.
Exercising Access, Data Portability, and Deletion Rights. To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:
Only you, or an authorized agent registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your California Personal Data. You may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period. Your request must provide information sufficient to permit us to reasonably verify you are the person about whom we collected California Personal Data, or an authorized representative of that person. Your request also must include sufficient detail for us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with California Personal Data if we cannot verify your identity or authority to make the request and confirm the California Personal Data relates to you.
If you have an online account with us, we will deliver our written response to that online account. If you do not have an online account with us, we will deliver our written response by mail or electronically.
Making a verifiable consumer request does not require you to create an account with us. However, if you have a password-protected account with us we consider requests made through that account sufficiently verified when the request relates to California Personal Data associated with that specific account.
Any disclosures we provide will only cover the 12-month period preceding our receipt of the verifiable request. If we cannot fulfill, or are permitted to decline, your request then we will alert you or your authorized representative. For data portability requests, we will select a format to provide your California Personal Data that is readily usable.
If your request is manifestly unfounded, repetitive, or excessive, including if you have made several repetitive requests, we may charge a reasonable fee to respond. We also may decline to respond, in which case we will notify you.
Non-Discrimination. You have a right to not receive discriminatory treatment for exercising your access, data portability, and deletion rights described above. Except to the extent permitted by the CCPA, we will not discriminate against you for exercising the access, data portability, and deletion rights described above.
We welcome your engagement via our social media channels such as Facebook, Twitter, Pinterest, LinkedIn, and Instagram. We invite you to share your décor inspiration, SFERRA purchases, and/or introduce friends to the SFERRA brand. Please be advised that anything shared on each respective social media channel is subject to the privacy policies of that social media channel.
If you have any questions or concerns about this Privacy Notice and/or how we process personal data, or would like to exercise any applicable legal rights set forth above, please contact us at:
Email: email@example.com Phone: 1-877-336-2033
SFERRA Fine Linensc/o Privacy15 Mayfield AvenueEdison, NJ 08837-3820