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Privacy Policy

Privacy Policy

 

OUR PRIVACY POLICY

 

Welcome to SFERRA.com. As a valued customer, SFERRA Fine Linens, LLC respects your security concerns and is committed to protecting your privacy. This privacy policy elucidates what personal information is collected, how the collected information is used, to whom it’s disclosed, and the measures taken to safeguard its keeping. This policy applies to the personal information collected through our website, iTunes app, surveys, contest entries, and—where applicable—customer service communications (collectively, the “site”). By using our site, you agree to accept the privacy policy as stated herein.

Please contact us with any questions you may have regarding our Privacy Policy and Security.

 

INFORMATION WE COLLECT

 

There are three (3) categories of information that may be collected: Personal Information, Descriptive Information, and User Information.

“Personal information” includes any identifying information as supplied by you (such as name, home address, email address, phone number). This information may be collected when:

  • Submitting an order
  • Registering for an account, Wish List, or registry with SFERRA.com
  • Submitting Product Reviews
  • Subscribing to email communications
  • Participating in any SFERRA programs including contests, sweepstakes, surveys, or loyalty programs
  • Applying for or inquiring about a Job opening
  • Communicating with our Customer Service team who may assist with purchases or field inquiries
  • Contacting us via our website contact form or on our social media pages with a comment, question, or complaint
  • Interacting with third-party services—such as website review firms—to help improve the online shopping experience

Providing us with information about yourself is voluntary, and you can withhold personal information if you so choose, however you may not be able to take advantage of all services or site features. Your personal information is never sold to third parties.

“Descriptive Information” includes any information as supplied by you regarding personal tastes, preferences, general demographics, purchasing habits or other non-identifying information. This information may be collected when:

  • Submitting an order
  • Registering for an account, Wish List, or registry with SFERRA.com
  • Submitting Product Reviews
  • Communicating with our Customer Service team who may assist with purchases or field inquiries
  • Contacting us via our website contact form or on our social media pages with a comment, question, or complaint

“User Information” includes any non-identifying information such as Internet Protocol [IP] address, device identifiers, browser information, clickstream data, or the site from which you came. This information is largely anonymous in the sense that it does not include personally identifiable information such as name or address. However, this information may be associated with Personal and/or Descriptive information, if you provide it. This information may be collected when:

  • Interacting with and navigating through our website, mobile application, and services
  • Submitting an order
  • Registering for an account, Wish List, or registry with SFERRA.com
  • Submitting Product Reviews
  • Subscribing to email communications

These three (3) pools of information, collectively your “Personal Identifying Information”, may be combined to create a comprehensive customer profile for the purpose of internal marketing research. The collected information assists us in fine-tuning future marketing efforts and optimized the website experience. We may contact a visitor who responded to a survey for more information, but only if that visitor has granted permission to be contacted.

 

HOW THIS INFORMATION IS USED

 

Personal, Descriptive, and User Information is used solely for the following reasons:

  • To process/fulfill orders
  • To respond to comments/concerns or otherwise administer customer service assistance with our programs, contests, or site
  • To improve the site and shopping experience
  • To hone and personalize marketing communications, if opted to receive
  • To improve offers, services, and/or products
  • To execute everyday purposes such as payment processing, fraud detection/prevention, analytics, operations, and reporting

 

HOW YOUR INFORMATION IS SHARED

Your Personal Identifying Information may be shared in whole or part with our third-party service providers that: provide support in the maintenance, function, and design of our website; assist with the market of our products; manage and analyze data and our advertising efforts; authorize and process payment; conduct surveys. These third-party service providers perform services on our behalf and at our instruction and they are given only the information needed to perform duties. Select partners whom we believe trustworthy and have aligned privacy policies may be contracted to rent, exchange, share and/or cross-reference information, including contact information about you that will enable such select partners or entities to contact you regarding products or services that may be of interest to you.

We may share contact information and other data with business controlling, controlled by, or under common control with SFERRA Fine Linens, LLC.

We also reserve the right to disclose, share, or transfer all or a portion of our business assets in the event of a Sale, Acquisition, Merger, or other reorganization. In this event, your personal information may be included as a portion of our business assets. Following such a sale or transfer, you may contact the presiding entity with which your information has been shared in order to manage preferences or to remove your information from record.

  

USE OF COOKIES

 

Cookies are pieces of information that are stored by your browser on your computer's hard drive. The User Information collected by cookies may be used to track through what link you entered our website, the number of pages viewed and time spent per page, and other navigational information. Cookies may also be used to track products added to the cart, and may save provided account and cart information in the event of a disrupted session which may have resulted in an abandoned cart. The information is saved for you convenience and is meant to deliver a personalized shopping experience. 

By using our website, cookies may be placed to track items that you have viewed or added to cart. This information may be shared with a third-party service provider to deliver tailored display and banner advertising to you on other, non-affiliated websites. These third-party services provide additional information to us in regard to our display and banner ads which we use to improve and gauge the effectiveness of our online advertising.

Most web browsers enable you to customize your cookie preferences, if you would like to disable cookies on our site. Follow the browser options to disable or otherwise alter your cookie settings. Please note: the use of cookies has become an industry standard and serves to improve your online experience and aid in delivering services or features that you may have elected or expect. Removing cookies from your browser will impede our site from automatically recalling or populating account information and/or remove items added to cart.

 

THIRD-PARTY ADVERTISING

 

We currently employ third-party service providers to deliver display and banner ads or links on our behalf, throughout the internet. Our service providers use cookie and pixel technologies to deliver tailored advertising based on your engagement with our website. You may click the preference icon that may appear on some of our display or banner ads to hide future advertisements. You may manage your third-party advertising preferences by clicking HERE. Note that our systems—nor those of our service providers—may not recognize “Do Not Track” headers from some or all browsers.

 

SOCIAL MEDIA

 

SFERRA welcomes your engagement via our Social Media channels such as Facebook, Twitter, Pinterest, LinkedIn, and Instagram. We invite you to share your décor inspiration, SFERRA purchases, and/or introduce friends to the SFERRA brand. Please be advised that anything shared on each respective Social Media channel is subject to their individual privacy policies.

  

THIRD-PARTY LINKS

 

We may link to non-affiliated, third-party websites deemed relevant or of possible interest to you. We do not endorse or have any official affiliation with these third parties, but provide links as a general convenience. Accessing and visiting the linked sites are at your own risk, and upon exit of SFERRA.com you enter into the individual privacy policy of the linked site(s). We strongly encourage you to read and understand their privacy policy and terms of service. Possible third-party links may include Interactive Map providers such as Google or Social Media channels such as Facebook or Pinterest.

  

UPDATING YOUR PREFERENCES AND INFORMATION

 

If you opt to subscribe to SFERRA email communications, or make a purchase through our website, you may receive SFERRA emails. To stop future delivery of such emails and to remove your email address from our mailing list, simply click on the “unsubscribe” link found at the bottom of every SFERRA commercial email. You may also request to be removed by clicking here. Please note: opting out of commercial SFERRA emails will not remove you from receiving operational or transactional emails related to your SFERRA online purchase (including order confirmation, and order shipping communications). 

To update the information saved under My Account, log into your SFERRA web account and save your updated information. 

 

CHILDREN’S PRIVACY

 

SFERRA does not knowingly collect, maintain, or request information provided by children under the age of 13. Users under the age of 13 are asked to not provide any information on our site. If we do become aware of an individual under the age of 13 who has submitted information to SFERRA for any reason without written parental consent, we will make every reasonable effort to delete that information from all records.

 

YOUR SECURITY

 

Among our top priorities is keeping your Personal Information secure. We use Secure Sockets Layer (SSL) technology, which provides the highest level of security currently available for secure transactions, to encrypt all of your Personal Information before it is transmitted to us.

To ensure your information is being encrypted and sent under a secure network, check the unbroken key icon or closed lock icon that should appear at the bottom of your internet browser's window (depending on what browser you use), or note that the URL address has changed from http:// to https://; these are indications that a secure server connection is being used. Unfortunately, no security are perfect and no data transmission can be protected against unauthorized access, hacking, data loss, or other breaches, so we cannot guarantee or warrant security of any information you choose to provide at your own risk. 

Should you fail to connect to our secure server, please call us at 1-877-336-2003. We will be happy to process your order over the phone.

Additionally, access to your Personal Information is provided only to our employees and agents who have a need to know such information for the purpose of fulfilling your order and offering our high level of customer service. The computers that store your Personal Information are located in a separate facility which employs the latest in firewall and security technology.

  

INTERNATIONAL CUSTOMER PRIVACY

 

SFERRA.com is a US-based web commerce site. This privacy policy governs any information collected regardless of location while browsing or otherwise engaging with our website. This means your personal information may be stored outside of the country/province that you reside.

 

POLICY UPDATES

 

We reserve the right, in our sole discretion, to modify, update, remove, or otherwise change our privacy policy at any time and without prior notice in order to reflect changes regarding our information practices. This privacy policy supersedes any previous iterations and changes may be applied to information previously collected, as permitted by law. We will notify you of an updated Privacy Policy by posting the changes on our website with the updated effective date.

 

YOUR ACCEPTANCE OF THESE TERMS

 

By using our website, you agree to accept the SFERRA privacy policy. Make sure you read this policy carefully—by using our Web site, you automatically agree to this policy. If you do not agree to this policy, please do not use our Web site. If you are not comfortable shopping online, please visit one of our retail stores or contact a member of Customer Service at 1-877-336-2033 to place your order.

This Privacy Policy is effective as of August 16, 2016.