Indulge in the soft simplicity of Bello, crafted from the finest combed cotton to weave a perfectly plush and absorbent towel. Premium color performance through a revolutionary dyeing process renders them fade-resistant in sunlight, repeated washings, and most common bleaching agents. Coordinates with our Maestro Collection.
We offer beautiful, Italian satin-stitch embroidery to add a touch of refined personalization to your home or on the perfect gift.
Please read through this Guide carefully as bespoke items are non-refundable.
1 Letter: Last Name Initial
2 Letters: First & Last Initial
3 Letters: First, Middle, then Last Initial
3 Letter Diamond: First, Last, then Middle Initial
1 Letter: Couple’s shared Last Initial
2 Letters: Wife’s First Initial & Husband’s First Initial
3 Letters: We recommend 3 Letter Diamond for Couple’s Initials
3 Letter Diamond: Wife’s First, Couple’s Last, Husband’s First Initial
Approximate Size & Placement
Throws: 3” Monogram on Hem, Left or Right Corner
Blankets: 14" on King, 12" on Full/Queen, 10" on Twin
Shams: 2” Monogram on Hem or Centered
Pillowcases: 2” Monogram Above Cuff
Cocktail Napkins: 1” Monogram Centered for 6x6” Napkins and Hem for 6x9” Napkins
Dinner Napkins: 2” Monogram on Left Corner
Placemats: 2” Monogram in Upper Left Corner, Left Centered, Upper Center
Tablecloths & Runners: 3.5” Monogram on Both Hems
Decorative Pillows: 7” Monogram in Center
Robes: 2" Monogram on Left Chest
Towels: 5.5” Monogram on Bath Sheets and Bath Towels, 3.5” Monogram on Hand Towels, 2” Monogram on Fingertip Towels, Wash Cloths, and Guest Towels on Hem
Tub Mats: 3.5” Monogram on Hem or Centered
The most popular embroidery colors have been pre-selected online, but the full range of Aurifil colors are available to order. If you wish to place an order with a color that is not available online, please contact our Customer Service team for assistance.
Aurifil thread sample books are also available for purchase. To order, please click here.
Terms & Timing
Monogrammed items are not eligible for return. Full payment is due upon placement of order and orders are considered final sale.
No returns are permitted unless product is defective in materials or workmanship. Any issues with your order must be reported to SFERRA within 48 hours of receipt of merchandise.
A $20 monogramming fee is added to each product.
Lead time for monogrammed items is 4-6 weeks after the order has been placed.
If you have any questions regarding monogramming or any bespoke item, our Customer Service team is available to assist you Monday through Friday, 9AM to 5PM ET.