Alexandra Howard

Tastemaker Series

Alexandra Howard

Interior Designer

What was your vision for the SFERRA tablescape at the Lenox Hill Gala?

My inspiration for the table was the budding of the trees, blossoming of the flowers, and the overall gentle awakening of spring. When selecting the palette for the event, I embraced the verdant essence of spring. The crisp tones of light green, pale blue, and lavender evoke the freshness of new growth grasses and the tender emergence of spring bulbs in the garden. As a designer and planner, SFERRA's Festival collection, with its 100 delightful hues to mix and match, is my ultimate choice for all things linen. Collaborating with SFERRA and showcasing their exquisite table linens in everyday settings is a dream realized.

"As a designer and planner, SFERRA's Festival collection, with its 100 delightful hues to mix and match, is my ultimate choice for all things linen."
– Alexandra Howard

Where do you typically begin when designing a table for an event—do you start with florals, color, linens, or an overall mood?

I like to draw a cohesive line from invitation to event theme to the party's purpose. To me, creativity sparks when I alight on a singular element (color, vase, etc.) that sets the tone and mood.

What are the key elements that make a spring tablescape feel fresh, inviting, and elevated?

Crisp linens, light-catching objects, and fresh, seasonal flowers.

Where do you find inspiration—whether for interiors or tablescapes?

Everywhere. Art, travel, books, museums and galleries, antiquing, but especially mother nature.

What role does entertainment and lifestyle play in your work as a designer?

You have to be a filter for the clients' vision and ultimately for the guests' experience. The work is translating a clients' desires into an visual wonderland and ensuring that the lived experience exceeds expectations in both form and function.

Alexandra Howard

Festival Dinner Napkins

$81

100 colors available

+95

Festival Rectangle Tablecloth

$187 - $277

23 colors available

+18

Festival Square Cocktail Napkins

$42

22 colors available

+17