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Aura Nuova Collection

Elegance meets indulgence in the SFERRA Aura Nuova Towel collection. Crafted with meticulous care from long-staple combed cotton terry, these towels redefine luxury. The subtle striped border, a companion to our Grande Hotel bedding collection, adds a touch of sophistication, while the plush texture envelops you in a cocoon of comfort. Whether it’s the morning sun or the quiet of night, the Aura Nuova towels transform your daily rituals into moments of opulence. Dive into softness, wrap yourself in style, and elevate your bathing experience with the Aura Nuova collection.

Combed Cotton

During the combing process, the longest, highest-quality cotton fibers are separated, straightened, and aligned, producing yarns that are smoother, stronger, and more lustrous. The result is a towel with exceptional softness, durability, and a refined finish.

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Dobby Border

A dobby border introduces refined texture to a towel through a woven geometric pattern set just above the edge for an understated detail that elevates a simple design.